Firststay

Lead Purchase Agreement

Last updated: 8/19/2025

1. Lead Generation Services Overview

FirstStay offers lead generation services to help property owners expand their reach beyond organic bookings. This agreement governs the purchase and use of leads through our platform, including individual leads and lead packages.

2. Lead Types and Pricing

2.1 Individual Lead Pricing

Basic Leads

₹50 - ₹150
  • • General inquiries
  • • Budget-conscious travelers
  • • Flexible date requirements
  • • Standard qualification

Premium Leads

₹200 - ₹300
  • • High-intent customers
  • • Specific requirements
  • • Confirmed travel dates
  • • Pre-qualified budget

Exclusive Leads

₹350 - ₹400
  • • Exclusive to your property
  • • Ready to book
  • • Premium budget range
  • • Immediate conversion potential

2.2 Lead Package Pricing

Starter Package

Perfect for new properties

₹5,000
50-100 leads
  • Mix of basic and premium leads
  • Local and nearby area coverage
  • 3-month validity period
  • Basic analytics and reporting

Growth Package

For expanding properties

₹25,000
200-400 leads
  • Premium and exclusive leads included
  • Regional coverage expansion
  • 6-month validity period
  • Advanced analytics and insights
  • Priority customer support

Premium Package

For established properties

₹1,00,000
800-1200 leads
  • Majority exclusive and premium leads
  • Multi-state coverage
  • 12-month validity period
  • Dedicated account manager
  • Custom targeting options
  • Monthly performance reviews

Enterprise Package

For large-scale operations

₹2,50,000
2000+ leads
  • Exclusive leads with guaranteed quality
  • National coverage
  • 18-month validity period
  • Dedicated success team
  • Custom lead generation campaigns
  • White-label marketing support
  • Quarterly business reviews

3. Lead Quality Standards

3.1 Lead Qualification Criteria

All leads meet the following minimum criteria:

  • Verified Contact Information: Valid phone number and email
  • Genuine Interest: Expressed interest in accommodation booking
  • Budget Alignment: Budget matches your property pricing range
  • Location Relevance: Interest in your property's location/area
  • Timeline Clarity: Specific or approximate travel dates
  • Requirements Match: Property type and amenity preferences align

3.2 Lead Scoring System

A

Hot Leads

Ready to book within 24-48 hours

B

Warm Leads

Likely to book within 1-2 weeks

C

Cold Leads

Planning for future travel (1+ months)

4. Lead Distribution and Targeting

4.1 Geographic Targeting

Lead targeting options:

  • Local Area: Within 50km radius of your property
  • Regional: State-wide and neighboring states
  • National: Pan-India coverage for premium properties
  • Custom Zones: Specific cities or regions of your choice

4.2 Lead Distribution Rules

  • Basic leads may be shared with 3-5 similar properties
  • Premium leads shared with maximum 2-3 properties
  • Exclusive leads sent only to your property
  • Lead distribution based on property relevance and performance
  • Yearly subscribers get priority in lead distribution

5. Payment Terms and Conditions

5.1 Payment Requirements

  • Advance Payment: 100% payment required before lead delivery
  • Payment Methods: Bank transfer, UPI, credit/debit cards
  • Package Installments: Available for packages above ₹50,000
  • GST: 18% GST applicable on all lead purchases
  • Invoice: Tax invoice provided for all transactions

5.2 Refund Policy

  • Refunds available for undelivered or invalid leads
  • Lead quality disputes resolved within 48 hours
  • Partial refunds for packages with poor lead quality
  • No refunds for leads that don't convert to bookings
  • Unused lead credits valid for package validity period

6. Yearly Subscription Benefits

Free Local Lead Program

Yearly subscribers receive all local area leads absolutely free, including:

  • All leads within 50km radius of your property
  • Property-type specific leads in your area
  • Priority access to high-quality local inquiries
  • No additional charges for local lead generation
  • Enhanced visibility in local search results

7. Lead Management and Tracking

7.1 Lead Delivery

  • Leads delivered through vendor dashboard in real-time
  • Email and SMS notifications for new leads
  • Lead details include contact info, requirements, and timeline
  • Response time tracking and performance metrics

7.2 Performance Analytics

  • Lead conversion rates and booking success
  • Response time analysis and optimization suggestions
  • ROI tracking for lead purchases
  • Monthly performance reports and insights
  • Competitive analysis and market trends

8. Terms and Conditions

  • Lead purchases are non-transferable between properties
  • Leads must be contacted within 24 hours of delivery
  • Misuse of lead information may result in service termination
  • Lead data is confidential and for your property use only
  • Package validity periods are non-extendable
  • FirstStay reserves the right to modify pricing with 30 days notice

9. Contact Information

For questions about lead generation services or to purchase leads:

FirstStay Lead Generation Team

A Brand of FirstTrek (OPC) Private Limited

Managed by Accom & Stay Team FirstTrek

Email: leads@firststay.in

Phone: +91 9058846467

Lead Portal: firstrek.in/vendor/dashboard